William Lehmus
Digital Business Transformation
William is a seasoned professional with a proven track record in business development and digital business transformation. He brings a unique blend of experience from working with start-ups and scale-ups, as well as established multinational technology leaders. With a technical background in IT and a passion for AI, William is currently leading a conversational AI initiative for a global market leader in green space care.
Achievements include leading an initiative in conversational AI as a product owner, managing and consulting start-ups and scale-ups through an EU financed Science Park initiative, overseeing the successful market introduction of digital services for a leading bus and trucks manufacturer. This included managing all aspects of fleet management, service management, driver app, and e-commerce platform. William has also led cross-functional teams in designing and launching new services for a global technology company, demonstrating his ability to drive innovation and achieve business objectives.
Områden
- Digital Business Transformation
- Business Development
- Agile Development
Om William
William is creative, humble, and energetic with a strong focus on achieving goals. With his technical background combined with his business-oriented background, he has an easy time communicating with all levels of the organization.Williams CV
-
Husqvarna Group
Project manager - Scaling AI
2024 -
Project Manager in the newly founded Enterprise AI organization - Scaling AI initiative.
ROLE
The Scaling AI initaitive had one objective; to implement and scale a number of AI technologies with high impact / business value and that had been proven earlier on smaller scale through Proof-of-concepts. Williams role was to lead the implementation and scale-up for AI translations.
In his previous role as product owner William led the proof-of-concept for creating and implementing a document translation AI on smaller scale. The business case was strong, with a potential cost saving of 13 MSEK annually while speeding up time-to-market drastically. The POC was successful and a new iniatiative called Scaling AI was created and William was granted a budget and a new role to implement and scale the technology.
This included both the UI/UX, API, and integrations from CRM Dynamics, Sitecore and SAP.
ACTIVITIES
Acted as the primary point of contact for AI and customer interaction technologies, providing expert guidance and recommendations to senior management on technology adoption and integration.
Led the planning and execution of detailed technology outlooks, identifying future trends and potential technologies that could drive business growth and improve customer experiences.
Designed and executed proof of concepts (PoCs) to demonstrate the viability of new technologies, assess their feasibility, and evaluate their potential ROI before full-scale implementation.
Participated actively in external networks and forums dedicated to AI and customer interaction technologies, fostering relationships with industry experts and bringing back insights to drive the organization's technology strategy forward.
IMPACT
The role significantly contributed to positioning the organization at the forefront of AI by scaling and implementing technology in to the business architecture. Leading to enhanced customer engagement and satisfaction and faster time to market while significantly reducing costs. -
Husqvarna Group
Product Owner - Customer Interaction Domain
2023 - 2024
ROLE
Product Owner for Customer Experience Squad.
The services in the squad are used by 4+ million users annually and include both consumers and internal users.
1) Conversational AI Platform (short name CAI Platform)
A backend service for conversational AI. The CAI Platform provides enablers for our suppliers of conversational AI capabilites with data sharing and advanced analytics as well as a range of it's own capabilites not covered by Husqvarna's suppliers.
2) Service Cloud Portal
An internal tool used by primarily internal users such as sales companies, support agents, developers and testers.
3) Husqvarna My Pages
Public webpage for our consumers to manage their owned products.
4) Husqvarna Self Service Portal
Service for DIAM admins as well as for customers to manage their accounts.
5) Developer Portal
Used by Husqvarna's power users who wants to integrate Husqvarna's and Gardenas connected products with their own home automation systems.
The squad consists of full stack developers distributed between Sweden (Stockholm, Gothenburg and Huskvarna) and India (Mumbai) .
The tech stack is mainly based based on AWS Cloud services and the squad build both front-end and back-end for our services. The services are used by all business units in Husqvarna (Husqvarna Forest & Garden, Gardena, Husqvarna Construction)
CUSTOMER BENEFIT
William was tasked to create a new squad by internalizing a squad run by an external consulting company together with Husqvarna internal developers. Special consideration was taken to create a good mix of consultants and internal developers, personal relations between squad members, experience levels, services in scope and tech stack. The result is a new squad with a special focus on customer experience which includes both internal customers in the different business units as well as end-customers. William reworked the strategy, mission and vision on Conversational AI together with senior business and IT architects to create a new focus relevant for 2023 and forward. -
Evobus
Projekt Lead
2021 - 2021
Evobus is a part of Daimler's European manufacturing and sales organization and encompasses several branches within production, sales, finance, IT, big data, AI, battery technology, and R&D. There was a need to reduce the time from inquiry to quote. The project required an examination of processes, workflows, and tools between several departments, including sales and aftersales.
ROLE
William's role was to work with the CEO and aftersales manager to identify bottlenecks together with the affected teams and propose optimizations of processes, workflows, and digital tools. The project involved some programming, the development of new scripts that automate some processes, and designing requirements and proposals for improvements in existing services.
CUSTOMER BENEFIT
The time from customer inquiry to quote could be significantly reduced, making it faster to iterate on changes in inquiries and specifications. Some of the internal tools that were developed were incorporated into the business and used to automate and ensure the quality of quotes and inquiry documents.
PROJECT SIZE
10 people -
VoiceMed
Business Strategy Specialist
2020 - 2020
The assignment was to support the management of an international startup that had won several Hackathons and attracted investors. The company had grown explosively, going from a team of 4 people to 50 people from 8 different time zones in just a few months.
In the role William supported the management for a period of time by designing and clarifying the organization, identifying processes and workflows, and implementing the new organization together with the management.
CUSTOMER BENEFIT
In four months, the organization went from being difficult to oversee to a clear and more streamlined and efficient organization.
PROJECT SIZE
Approximately 50 people from 8 different time zones. -
Evobus
Service Contracts Tender Mgt.
2020 - 2021
Evobus is part of Daimler's European manufacturing and sales organization and includes several branches in production, sales, finance, IT, big data, AI, battery technology, and R&D. The large international public transport operators require certain work to be performed in-house under service contracts during procurement, and the existing service and spare parts agreements are not adapted to the conditions in the procurement documents.
ROLE
Williams' role included analyzing the procurement documents and developing specifications and new local contract changes.
CUSTOMER BENEFIT
The project developed greater readiness and new processes to meet the demands of the large international operators during procurement.
PROJECT SIZE
6 people distributed across procurement and sales. -
Evobus
eCommerce Manager Wholesale
2019 - 2021
Evobus is a part of Daimler's European manufacturing and sales organization, encompassing several branches in production, sales, finance, IT, big data, AI, battery technology, and R&D. This project is a continuation of the Connected Fleet project, which aimed to introduce a range of digital services in the areas of digital service management and digital fleet management. In parallel with the Connected Fleet project, an initiative was taken to create an eCommerce platform to complement and partially replace manual B2B sales. The project aimed to create an offline-to-online shift to reduce sales costs and automate the sales flow.
ROLE
The project was divided into two parts. One part aimed to certify, educate, and connect service partners to the service. The other part of the project aimed to sell the service and connect end customers to service partners and the general agent. In Williams' role, full edge-to-edge marketing responsibility was included for preparations, certification of service partners, education, marketing strategies, identification of areas for improvement, and collaboration with product owners and development teams in Germany. Needs identification, development, and ongoing evaluation of KPIs, internal tools, processes, and change work to increase internal digital capabilities as well as our service partners' digital capabilities. It also included defining and appointing the organization that will take the work forward when the eCommerce platform exits the testing phase and enters a stable phase.
CUSTOMER BENEFIT
A shift in sales from offline to online reduces pressure on spare parts salespeople and order takers and creates conditions for growth without increasing the number of spare parts salespeople and freeing up resources that can focus on KAM customers. -
Evobus
Digital Services Manager
2019 - 2021
Evobus is a part of Daimler's European manufacturing and sales organization, encompassing various branches in production, sales, finance, IT, big data, AI, battery technology, and R&D.
ROLE
The assignment consisted of total market responsibility for preparations, strategies, and launch in the Swedish market of a range of different digital services and internal digital tools, as well as participating in the development of the European marketing strategy in collaboration with other partners around Europe. William's role included end-to-end coordination and responsibility for market analysis, digital readiness assessment, data quality, digital transformation and change management, education of sales teams, service partners, technical customer service, and customers. Marketing strategies in collaboration with the marketing department and sales teams. Identification of needs, development, and ongoing evaluation of KPIs, internal tools, processes, and change management to increase the internal digital capability. The role has been a balancing act between exploration vs exploitation to always push the boundaries of the organization's digital capability.
CUSTOMER BENEFITS
The project created a new profitable market branch that, through strategic changes during the project, has created several new digital services, spin-off effects such as new digital tools and processes for the entire organization in Europe.
PROJECT SIZE
Approximately 40-50 people including developers, suppliers, customers, and strategic partners -
Campus i12
Instructor / Trainer
2017 - 2017
MISSION
The mission was to organize and conduct two business development and economics training sessions, one for the vocational training program 'Digital Marketing Coordinator' and one for 'IT Security Technician'.
The assignment involved about 70 students over 12 weeks, including all steps from planning, implementation, grading, and follow-up. -
Science Park
Business Developer
2015 - 2019
ROLE
Business developer for a business incubator and start-up arena, the role was to provide support and guidance to start-ups and scale-ups, with the aim of fostering their growth and development.
William was responsible for developing and implementing new business and start-up strategies, working closely with entrepreneurs to identify growth opportunities and overcome obstacles. The mission encompassed full responsibility for business operations in two municipalities, overseeing all aspects of the incubator's activities, from daily operations, marketing and sales to finance and operations.
Moreover, William supported scale-ups in preparing for external investments, expanding to new markets, and creating scalable business models. This involved working with entrepreneurs to identify potential investors, refine their pitch and business plan, and develop financial models that were attractive to investors. William also helped start-ups develop a global-first mindset and identify opportunities for international expansion.
In addition, William assisted start-ups and scale-ups in developing exit strategies, including identifying potential acquisition targets and preparing for mergers and acquisitions. This involved working with entrepreneurs to assess their goals and objectives, identify potential acquisition targets, and prepare for negotiations.
Overall, the role of a business developer in a start-up incubator required a deep understanding of the challenges and opportunities facing early-stage ventures, as well as the ability to develop and implement effective growth strategies. It also required strong interpersonal and communication skills, the ability to build and maintain relationships with a wide range of stakeholders, and a passion for helping entrepreneurs succeed.
IMPACT
The two municipality Science Park offices that William participated in shaping are still active contributors to the start-up and scale-up scene in Jönköpings county today. -
LGBT Group
Scale-up - International Growth
2012 - 2015
LGBT Group is a conglomerate with a mix of mostly manufacturing companies but also has an innovation company that invests in and develops long-term innovation projects. One of the innovation companies manufactured and sold inflatable life-saving equipment and wanted to reach several foreign markets, including Germany, England, and Ireland. With a new product in a market dominated by a few organizations that have significant informal influence on which products are considered safe, a different strategy was required to reach out.
ROLE
Williams' role consisted of several different tasks during several phases of the company's development for sales:
Scale-up through international expansion to new markets
In-depth market analysis of the German market
Coordination of international sales and marketing
Development, implementation, and execution of operational plans
Performance monitoring and reporting
Key account management
Establishing sales organization abroad (agents and distribution network)
Mostly international sales (Germany, UK, Ireland, France, Norway, Denmark).
Assisting sales in Sweden.
CUSTOMER BENEFIT
The products and sales channels were not adapted to parts of the foreign markets. New product and sales strategies attracted several foreign resellers. Foreign agents with local market knowledge were used to reach out to the more difficult customer segments. The company was purchased by the original owner after a few years, and during this transitional period, William managed all customer relationships and participated in executing the exit strategy.
PROJECT SIZE
Approximately 7 people + international sales partners -
LGBT Group
Market Analyst
2012 - 2012
LGBT Group is a conglomerate consisting mostly of manufacturing companies, but also has an innovation company that invests in and develops long-term innovation projects. One of the innovation companies manufactured and sold inflatable life-saving equipment and wanted to reach several foreign markets, including Germany, England, and Ireland.
ROLE
William's role was to conduct a comprehensive market analysis to identify and define customer segments such as end customers, distributors, and resellers, as well as identify and collaborate with other stakeholders such as the Irish Chamber of Commerce, certification bodies, and lifeguard associations. The purpose was to provide intel and prepare for scale-up to new markets.
IMPACT
The pre-study lead to a successful market expansion in multiple countries which William took an active role in.
Williams kompetensområden
-
Metoder & Processer
Agila metoder allmänt -
Roller
Coach, Affärsutvecklare -
Verksamhetsutveckling och Strategi
Affärsplattformar_Affärsmodeller., Affärs och IT strategi, Affärsutveckling
Williams anställningar
-
Digital Services Manager, Evobus
2019 -
-
eCommerce Manager, Evobus
2019 -
-
Business Developer, Science Park
2015 - 2019
-
Consultant, Quicksave AB
2015 - 2016
-
Market Analyst, Quicksave AB
2012 - 2012
-
Business Development manager, Quicksave AB
2012 - 2015
-
Business Owner, HGL Trading
2007 - 2012
Williams utbildningar
-
Designing and Implementing a Microsoft Azure AI Solution, Cornerstone / Microsoft
2024 - 2024
-
Introduction to Modern Architecture, Dataföreningen
2023 - 2023
-
Certified SAFe 5 Agilist, Scaled Agile Inc
2022 - 2022
-
ITIL 4 Foundation, Adding Value
2022 - 2023
-
Designing Gamification Level 1 (Basic) + Certification, Engagement Alliance
2018 - 2018
-
Master in Business Administration, Jönköping University
2012 - 2013
-
International Management, Jönköping University
2009 - 2012
-
Internationellt Arbete - Globala Studier, Jönköping University
2008 - 2009